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Ugg’s New Plant-Based Collection Turns to Wood Pulp Fluff, Hemp

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Wood pulp fluff and hemp-infused textiles take center stage in Ugg’s dual-gender Plant Power Collection. Months after launching its Feel Good sustainability platform, the California-based lifestyle brand unveiled three new plant-based footwear designs Thursday. The Fluff Sugar Platform and Fluff Sugar Sandal recreate the look and feel of Ugg’s Fluff franchise using plant-based, Tencel-branded lyocell….

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