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Ugg’s New Plant-Based Collection Turns to Wood Pulp Fluff, Hemp

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Wood pulp fluff and hemp-infused textiles take center stage in Ugg’s dual-gender Plant Power Collection. Months after launching its Feel Good sustainability platform, the California-based lifestyle brand unveiled three new plant-based footwear designs Thursday. The Fluff Sugar Platform and Fluff Sugar Sandal recreate the look and feel of Ugg’s Fluff franchise using plant-based, Tencel-branded lyocell….

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