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Ugg’s New Plant-Based Collection Turns to Wood Pulp Fluff, Hemp

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Wood pulp fluff and hemp-infused textiles take center stage in Ugg’s dual-gender Plant Power Collection. Months after launching its Feel Good sustainability platform, the California-based lifestyle brand unveiled three new plant-based footwear designs Thursday. The Fluff Sugar Platform and Fluff Sugar Sandal recreate the look and feel of Ugg’s Fluff franchise using plant-based, Tencel-branded lyocell….

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