Consumers were still bullish on Uggs during this year’s post-Thanksgiving shopping rush.
The brand was among the top ten most searched items for Black Friday, as well as the most searched item on Cyber Monday, according to information services group Experian.
On Black Friday “Uggs” was the second most searched item while “Ugg” came ninth. Ugg is the only non-electronics brand that has consistently secured a spot in Experian’s top five over multiple years.
“Building on our history as a lifestyle brand delivering luxury, comfort and warmth, we have successfully expanded our presence in footwear, accessories and home-related offerings, extending the unique gift-giving and receiving experience that defines and sustains UGG as such an incredibly successful brand,” said Deckers Brands President Dave Powers.