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Under Armour Dropping Up to 3,000 Wholesale Doors by 2022

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Under Armour, like Nike, is the latest brand looking to reduce its reliance on volatile channels. The athleticwear and footwear brand is planning to exit between 2,000 and 3,000 wholesale locations in North America by 2022, leaving the company with approximately 10,000 stores remaining, chief financial officer David Bergman said in the third-quarter earnings call….

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