Under Armour knows how to tell a great story. And much like the company’s marketing efforts instill a will-do spirit in those who wear its activewear, its vision to bring manufacturing back to the United States, dubbed Project Glory, is nothing if not inspirational.
Speaking Tuesday at a Sourcing at Magic keynote session titled “Under Armour’s Innovative Vision: From Local to High-Tech Fashion,” Keith Hoover, vice president of material processes and color innovation at the Baltimore-based brand, outlined a “local for local” business model that quite simply consists of making goods where they will be sold.
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