Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Under Armour Guns for Glory With Local Manufacturing Project

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Under Armour knows how to tell a great story. And much like the company’s marketing efforts instill a will-do spirit in those who wear its activewear, its vision to bring manufacturing back to the United States, dubbed Project Glory, is nothing if not inspirational.

Speaking Tuesday at a Sourcing at Magic keynote session titled “Under Armour’s Innovative Vision: From Local to High-Tech Fashion,” Keith Hoover, vice president of material processes and color innovation at the Baltimore-based brand, outlined a “local for local” business model that quite simply consists of making goods where they will be sold.

Read Sourcing Journal.

Related Articles

More from our brands

Access exclusive content Become a Member Today!