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Under Armour Stock Plummets 18 Percent on Disappointing Q2

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Despite a rumored renewal of the brand’s image as a premium athletic brand, Under Armour reported a poor quarter of sales in North America, lowering its expectations for the rest of the year as a result. In a Nutshell: Under Amour stock fell sharply in early trading on Tuesday after the brand released its second-quarter results…

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