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Could Steph Curry and Under Armour Build the Next Jordan Brand?

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Golden State Warriors point guard Steph Curry is no stranger to victory. The two-time MVP and sporting supernova has led the former underdog team to win three NBA playoffs since 2015—and has built his own personal brand in the process. Eschewing licensing agreements with major commercial players like Nike and Adidas, Curry instead joined forces…

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