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Could Steph Curry and Under Armour Build the Next Jordan Brand?

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Golden State Warriors point guard Steph Curry is no stranger to victory. The two-time MVP and sporting supernova has led the former underdog team to win three NBA playoffs since 2015—and has built his own personal brand in the process. Eschewing licensing agreements with major commercial players like Nike and Adidas, Curry instead joined forces…

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