Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

What to Expect from Under Armour’s Curry Brand

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

After months of rumors, Under Armour confirmed it will launch a new brand with Golden State Warriors superstar Stephen Curry. Kicking off Tuesday, Curry Brand will feature footwear, apparel and accessories trading on the point guard’s global popularity and angling for the kind of success seen by a fierce rival in the athleticwear world. Since…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!