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What to Expect from Under Armour’s Curry Brand

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

After months of rumors, Under Armour confirmed it will launch a new brand with Golden State Warriors superstar Stephen Curry. Kicking off Tuesday, Curry Brand will feature footwear, apparel and accessories trading on the point guard’s global popularity and angling for the kind of success seen by a fierce rival in the athleticwear world. Since…

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