Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

What to Expect from Under Armour’s Curry Brand

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

After months of rumors, Under Armour confirmed it will launch a new brand with Golden State Warriors superstar Stephen Curry. Kicking off Tuesday, Curry Brand will feature footwear, apparel and accessories trading on the point guard’s global popularity and angling for the kind of success seen by a fierce rival in the athleticwear world. Since…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!