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What to Expect from Under Armour’s Curry Brand

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

After months of rumors, Under Armour confirmed it will launch a new brand with Golden State Warriors superstar Stephen Curry. Kicking off Tuesday, Curry Brand will feature footwear, apparel and accessories trading on the point guard’s global popularity and angling for the kind of success seen by a fierce rival in the athleticwear world. Since…

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