Under Armour (UA) is introducing a portfolio of fitness gear to help keep those New Year’s Resolutions in check, including the brand’s first smart shoe. The Connected Products line offers gear designed to be compatible with UA Record, the UA health and fitness app. The line also includes a sport band, a heart rate monitor, a scale and wireless headphones.
The UA Record app, which has now been relaunched, connects to all these products and serves as a hub for health and fitness data. The app reviews your health in four quadrants: sleep, fitness, activity and nutrition.
The smart shoe, UA SpeedForm Gemini 2 Record Equipped, tracks and stores data including time and date, duration, distance and splits, allowing the athlete to run device-free. The shoes will retail for $150.
UA also announced strategic partnerships with two global brands, HTC and Harman International Industries, Inc. HTC works in mobile technology, manufacturing and design, while Harman works on connected technologies for automotive, consumer and enterprise markets. Harman worked with Under Armour on their sport headphones, designed to provide superior fit and sound.
Kevin Plank, UA founder and CEO, said, “For 20 years, Under Armour has changed the way athletes dress and now we will change the way athletes live.” He continued, “With the HealthBox suite of products being introduced, athletes will be empowered with the information to make better decisions and ultimately enrich their lives in a way that’s never been done before.”
The Connected Products portfolio will be on display at the Consumer Electronics Show in Las Vegas (Jan. 6-9) and is also available for pre-order on UA.com and HTC.com.