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Team USA Calls Puma’s Olympic Trademark Fight a ‘Declaration of War’

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

After a nearly year-long trademark fight with Puma, the U.S. Olympic & Paralympic Committee (USOPC) is suing the German sportswear company, equating its actions to a “declaration of war.” As much of the world came to terms with the extent of the coronavirus pandemic last March, the International Olympic Committee made the unprecedented decision to…

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