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Team USA Calls Puma’s Olympic Trademark Fight a ‘Declaration of War’

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

After a nearly year-long trademark fight with Puma, the U.S. Olympic & Paralympic Committee (USOPC) is suing the German sportswear company, equating its actions to a “declaration of war.” As much of the world came to terms with the extent of the coronavirus pandemic last March, the International Olympic Committee made the unprecedented decision to…

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