Vans has teamed up with Truth, one of the nation’s largest youth smoking prevention programs, for the release of a new shoe to promote anti-smoking.
Brooklyn-based graphic artist Kevin Lyons was commissioned by Truth to create a one-of-a-kind mural of monsters inspired by the generation that will end smoking once and for all. The artwork was then turned into a limited-edition Vans shoe, released Wednesday.
Lyons painted the monster mural last month in Raleigh, NC – an area of the country with higher-than-average tobacco usage rates – and included empowering words submitted by teens across the country in support of truth’s award winning “Finish It” campaign. With the teen smoking rate now at 7 percent, Lyons’ cartoon “monsters” shout out what this generation can do to end tobacco for good, and encourage others to join the movement. Phrases like “Let’s Make History!” and “We that generation” came to life across the mural – and can now be seen on the feet of teens everywhere.
The Kevin Lyons-designed Vans are available in men’s sizes 6.5–13, women’s sizes 5-11 and boy’s sizes 3.5–6. Shoes retail for $60 and are available at all Vans, Journeys and Journeys Underground stores in the U.S.