The EVDNT UltimateWaffle, released globally June 11, features a sleek and tapered silhouette, knitted mesh uppers, leather overlays and rubber accent pieces. The sock-like fit of its LuxLiner interior facilitates “a more comfortable wear throughout the day,” while the UltraCush insole and internal stabilizing shank provide more cushioning and support, Vans said. The translucent UltimateWaffle outsole, meanwhile, contributes the resilient construction of a skate shoe.
“The overall idea was to keep all the durability and function of a skate shoe and add the comfort and cushioning of an everyday shoe,” Nathanial Iott, Vans’ senior director of footwear design, said in a statement.
The Evdnt UltimateWaffle comes in adult, kids’ and toddler sizing.
Earlier in the month, Vans launched the Eco Theory collection, describing it as “one of the first steps in a journey to more sustainable footwear.”
The collection rebuilt some of the VF Corp. brand’s most iconic Surf Classics silhouettes—the Authentic, Slip-On and Style 36 Decon SF—using responsibly sourced materials, including organic cotton, natural rubber, jute laces, cork-lined footbeds and water-based inks and glues.
The Eco Theory Authentic SF, for example, features a 100 percent cotton upper made with fibers organically grown according to farm-level certification standards aimed at supporting healthy soils, habitats and workers, Vans said. Its UltraCush footbed features a natural cork topsheet, while the outsole is made from the brand’s new ECO rubber compound.
Vans’ sustainable collection comes as its parent company, VF Corp., embraces many of the eco-friendly practices and targets sweeping the fashion industry. In February, it revealed plans to eliminating all single-use plastic packaging, including polybags, by 2025. A month earlier, it enhanced its traceability mapping program by disclosing Tier 1 through Tier 4 supplier information for 46 of its “most iconic” products.
These efforts are not going unnoticed. The communication firm 3BL Media named VF Corp. one of its 100 Best Corporate Citizens last month. The company landed in 25th place out of 1,000 evaluated companies, eight slots higher than last year. Nike, at 18th, represented the only footwear or apparel company to surpass it. 3BL Media’s ranking assessed each company on environmental, social and governance transparency and performance.