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Vietnam’s Saado Sandals Wants to Become the ‘Uber in Retail’

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The founder of Vietnamese sandal company Saado has much more than selling shoes on his mind. In 2018, Phung Le Lam Hai recognized an opportunity in the Asian market to create lightweight, versatile and affordable sandals for casual wear and exploring. The brand has taken off in Vietnam, as well as Laos, Cambodia and Myanmar—and Saado is now preparing to take on…

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