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Amid Retail Lockdowns and Flagging Sales, Vionic Attempts Pivot to DTC

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Brands and retailers across the country have been dealt heavy blows by the spread of COVID-19, and comfort footwear brand Vionic has proven no exception. Owned by footwear giant Caleres—whose portfolio boasts brands like Sam Edelman, Vince, Dr. Scholl’s Shoes, Via Spiga, Naturalizer, Franco Sarto and retailer Famous Footwear, among others—the Bay Area-based label has…

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