Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Eco-Friendly Vivaia Trades Free Flats for Social Media Shoutouts

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Women’s footwear brand Vivaia rolled out a campaign last week giving 200 “testers” an opportunity to try out a pair of its eco-friendly flats in exchange for social media exposure. The “New Product Testers Wanted” campaign, launched Nov. 24, offers applicants three collections to choose from: Aria, Tamia and Bella. One of its “evergreen series,”…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!