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Eco-Friendly Vivaia Trades Free Flats for Social Media Shoutouts

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Women’s footwear brand Vivaia rolled out a campaign last week giving 200 “testers” an opportunity to try out a pair of its eco-friendly flats in exchange for social media exposure. The “New Product Testers Wanted” campaign, launched Nov. 24, offers applicants three collections to choose from: Aria, Tamia and Bella. One of its “evergreen series,”…

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