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Eco-Friendly Vivaia Trades Free Flats for Social Media Shoutouts

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Women’s footwear brand Vivaia rolled out a campaign last week giving 200 “testers” an opportunity to try out a pair of its eco-friendly flats in exchange for social media exposure. The “New Product Testers Wanted” campaign, launched Nov. 24, offers applicants three collections to choose from: Aria, Tamia and Bella. One of its “evergreen series,”…

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