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Vivobarefoot Fetes Sustainability Strategy, Partners with Woolmark

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Vivobarefoot is tightening its sustainability focus. The London-based minimalist-footwear company, a pioneer of the barefoot-running movement, announced Monday its plans to base future collections around three material groups: bio or plant-based polymers, recycled components and natural materials. Vivobarefoot says it believes this decision will “help create transparency and simplification” as it barrels toward its goal…

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