Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

How Sperry’s AI-Informed Boot Came to Market in 3 Months and Sold Out in 10 Days

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

The fashion industry’s desire to optimize speed-to-market is nothing new. Wolverine Worldwide, the Michigan-based footwear conglomerate behind brands like Saucony and Hush Puppies, has been looking at its supply chain for the past decade, investigating ways to improve in areas like design, accuracy and inventory control, Barry McGeough, the company’s global vice president of innovation,…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands