Wolverine Brands named Denise Trella as the new sales director for its lifestyle and heritage product categories.
Trella will oversee sales efforts to drive growth and profitability in these groups, including sales of Wolverine 1000 Mile and Wolverine Since 1883 Collections. She will report to Tim Bushell, vice president and general manager of the Wolverine Brand.
“We are thrilled to have Denise join our team,” Bushell said. “Her wealth of sales experience and strong relationships in the industry will be instrumental to the strategic growth of this key product category moving forward.”
Trella previously worked with Cole Haan for 10 years, most recently as a sales manager for women’s footwear, managing relationships with key customers like Nordstrom and Nordstrom Rack. Trella graduated from DePaul University with a degree in commerce, business and marketing.