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Wolverine CEO Explains ‘Why Our Future Order Backlog Is Up So Much’

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Wolverine Worldwide saw fourth-quarter revenues decline 16.1 percent to $509.6 million and net losses that amounted to $171.2 million, but the footwear giant—which owns brands including Wolverine, Saucony, Chaco, Merrell, Sperry, and Hush Puppies—is shooting for renewed strength this year. With the company’s push to reach $500 million in owned e-commerce revenue in full swing…

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