In celebration of Labor Day, Wolverine, the 139-year-old heritage work brand, and Ram Truck, the automaker with the tagline “Built to Serve” are back with their second exclusive collaboration to benefit the skilled trades.
To recognize the hard work, integrity and dedication of American workers, the brands have come together for a limited-edition Built for the Driven collection featuring American-made boots, clothing and accessories.
“Our collaboration with the Ram Truck Brand has seamlessly allowed us to connect to existing and new consumers with our unique and purposeful product,” said Scott Schoessel, vice president of marketing at Wolverine. “Though most importantly, this co-branded collection is helping to inspire the next generation of skilled tradespeople to develop their careers and close the skilled trades gap that continues to exist in our country today.”
Alongside the work boot styles of the Wolverine x Ram Tradesman Safety Toe boot and cobranded socks from the 2021 collection, the new Built for the Driven collection includes a graphic T-shirt, sweatshirt and beanie. Each item is designed to reflect the quality and craftsmanship for which the brands are known and to support the next generation of skilled tradespeople.
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“Together with Wolverine, we’re excited to release our second licensed collection Built for the Driven to create more awareness around educational opportunities in the skilled trades workforce,” said Marissa Hunter, senior vice president of marketing at Stellantis North America, owner of the Ram brand. “From the thoughtfully designed work boots to the graphic tees, this collection is designed to educate and empower young men and women entering the work force about the many reputable career occupations available in skilled trades.”
As part of the launch, Wolverine is donating $75,000 to the SkillsUSA Hope Fund that’s providing equitable access to opportunities for more youth to pursue their skilled trades career. The Wolverine and the Ram Truck brand partnership was built on their joint missions to support educational opportunities around the skilled trades, extending from Wolverine’s long-standing Project Bootstrap platform.
SkillsUSA is a nonprofit partnership of education and industry founded in 1965 to strengthen the nation’s skilled workforce. Driven by employer demand, SkillsUSA helps students develop necessary personal and workplace skills along with technical skills grounded in academics.
All items from the second rendition of the Wolverine and the Ram Truck Brand collection are available now in limited quantities on Wolverine.com with pricing ranging from $15 to $229.
Through Project Bootstrap, Wolverine has contributed nearly $2 million over the past five years to organizations in support of the skilled trades.