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Wolverine’s Innovation VP Credits Pandemic Disruption for Fast-Forwarding the Future

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

With a roster of a dozen household name brands, Wolverine Worldwide’s footwear ranges from cozy to rugged and everything in between. And in his new role as vice president of innovation, Barry McGeough must serve each brand’s needs for forward-looking solutions in digital experience and product optimization. With diverse and distinctive labels like Sperry, Saucony,…

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