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Is China’s Nike Boycott ‘Backfiring?’

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Typically, reports of a nationwide boycott in a company’s largest growth region would not be good news. But the events of the past week are anything but normal. H&M faced a sudden uproar in China last week for past statements regarding reports of forced labor in the Xinjiang Uyghur Autonomous Region of northwest China. The…

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