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Is China’s Nike Boycott ‘Backfiring?’

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Typically, reports of a nationwide boycott in a company’s largest growth region would not be good news. But the events of the past week are anything but normal. H&M faced a sudden uproar in China last week for past statements regarding reports of forced labor in the Xinjiang Uyghur Autonomous Region of northwest China. The…

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