The teen footwear market got a shot of newness in 2015, thanks in part to new labels from the U.S. and Europe and innovative retail concepts driven by technology.
The category in the U.S. also met one of its biggest competitors for the first time, the Ireland fast fashion giant, Primark.
Here’s a look back at how the junior market held its own in 2015.
3 New Brands That Own Summertime Style
Summer vibes were felt by all during the latest edition of FFANY (Aug. 4-6) in New York City. Relaxed crisscross sandals, espadrilles, clogs and loafers captured the attention of buyers, while fringe ankle booties and sandals helped cement “festival” as the new holiday and resort. Read more…
Shellys London Swings Back Into Action with New Management
The U.K. has been known to produce enduring royals, musicians and footwear brands. Since 1945, Shellys London has been a player in the women’s footwear market, adjusting to the ebbs and flows of fashion. And like all things that are cool and British, American consumers have clamored for the brand during peak fashion seasons. Read more…
Primark Woos Boston with $8 Sneakers
Primark, Europe’s destination for inexpensive trendy apparel, footwear and accessories, opened its first store in the US earlier this month. The 77,000-square-foot behemoth spans four floors in downtown Boston, clearing the mystery many American consumers (and retailers) have felt about the inexpensive fast fashion retailer. Read more…
The Look: Gone Fishin’
Fisherman sandals might be the summer footwear choice among grandfathers the world over, but the latest iterations of the closed-toe sandal is getting a juniors’ market makeover. Read more…
5 Sneakers to Buy at Macy’s One Below
Macy’s latest effort to win over millennial shoppers has taken form in a newly-renovated basement level at its Herald Square flagship, called One Below. The space fuses sportswear and footwear geared toward the younger spectrum of the generation with millennial-centric accouterments like iPhone cases, 3-D printed accessories and wearable gadgets. Read more…