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Battle for Lowest-Carbon Sneaker Heats Up With New Kiwi Brand

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

A new footwear brand claims its sneakers leave the world’s smallest footprint—carbon footprint, that is. New Zealand label YY Nation launches in the U.S. market this week with its Legacy footwear collection, which includes the ultra-low-impact Nimbo sneaker. Made from bamboo and algae, the style—which spent three years in research and development—generates three times less…

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