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Adidas Channels the ’90s for Snapchat Strategy Selling Baseball Cleats

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Adidas became the first brand to sell its products directly through the Snapchat this week, releasing an 8-bit throwback video game, “Baseball’s Next Level,” on the social media app in the brand’s latest effort to appeal to young consumers. The game’s main function is to push a new collection of the athletic brand’s Adizero, Icon…

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