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Adidas Chief Says It’s Time for Reebok to Start Growing Again

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After years of efforts to make Reebok profitable again, Adidas AG Chief Executive Officer Kasper Rorsted said he’s ready for the next hurdle—getting more people to actually buy its products. The German company has closed under-performing Reebok stores and allowed some licensing deals to expire, cutting sales at the long unloved sporting brand. Meanwhile, it’s…

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