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Q&A: Adidas Chief Outdoor Officer on How Outdoor is Influencing Mainstream Fashion and Footwear

It’s an interesting time to be Greg Thomsen, chief outdoor officer at Adidas. While the brand continues to set standards in sustainability and circularity with its Futurecraft.loop project and Parley for the Oceans Partnership, its footwear innovations have begun to matriculate into other areas—namely outdoor. As outdoor styling continues to grow in popularity, the category’s…

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