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With Adidas Launch, Snap Cements Status as King of the Sneaker Drop

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Snapchat’s latest moves signal its ambitions to muscle in on the world of fashion e-commerce. Following a successful sneaker drop with Nike that leveraged new augmented reality features, Snapchat partnered with Adidas to launch a new limited-edition version of the Falcon W sneaker through a new show entitled “Fashion 5 Ways,” with commerce powered by…

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