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Adidas Stock Reaches Record Levels On Profit Beat, E-Commerce Sales

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Despite challenges regarding its North American supply chain and waning interest in retro sneakers in Europe, Adidas was able to turn in a nice quarter for investors on strong growth in digital sales and unexpectedly high profits. In a Nutshell: After releasing its Q1 results Friday, Adidas shares rose from $127.80 to $137.54, a 7.2…

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