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As Adidas Shutters Speedfactories, Kanye West Sees Stateside Yeezy Production

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Just as Adidas decides to move its Speedfactory production away from the United States and its native Germany in favor of an Asia-based supply chain, it appears Kanye West has other ideas for the brand’s popular Yeezy sneaker line. Speaking at the Fast Company Innovation Festival on Thursday, West detailed his future plans for Yeezy, which…

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