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Performance Styles Rebound for Asics in North America as Global Sales Stagnate

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A few months after dismissing its CEO following a period of poor sales in North America, Asics America released its first financial report of FY19, showing growth in the performance running category in the U.S. market, despite ailing sales worldwide. In a Nutshell: Apart from the trouble it has faced due to falling sales, Asics has been…

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