Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Consumers Are Chasing the #sweatlife at Home—What Does This Mean for Athletic Retailers?

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

A prolonged period of coronavirus quarantine coupled with widespread gym closures has rejuvenated consumer interest in feeling the burn in the confines of their homes. Relative to pre-pandemic numbers, 70 percent more U.S. consumers are now interested in pursuing the #sweatlife at home, according to an NPD Checkout survey gauging fitness trends and changing behaviors….

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!