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Consumers Are Chasing the #sweatlife at Home—What Does This Mean for Athletic Retailers?

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

A prolonged period of coronavirus quarantine coupled with widespread gym closures has rejuvenated consumer interest in feeling the burn in the confines of their homes. Relative to pre-pandemic numbers, 70 percent more U.S. consumers are now interested in pursuing the #sweatlife at home, according to an NPD Checkout survey gauging fitness trends and changing behaviors….

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