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Athletic Footwear Delivered Unexpected Growth in 2018, But Future Remains Uncertain

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A big fourth quarter has revived expectations for sales of athletic footwear in the United States. Athletic footwear, as a segment, grew by mid-single digits in 2018, according to NPD vice president and senior industry advisor Matt Powell, and much of that growth was obtained in the 53rd week of the 2018 retail calendar. That…

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