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LVMH-Backed Group Inks Birkenstock Deal

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Birkenstock GmbH said on Friday that it is selling a majority stake to an investment group affiliated with LVMH Moët Hennessy Louis Vuitton. The purchase price wasn’t disclosed but analysts have pegged the deal value at 4 billion euros ($4.85 billion). The German footwear firm said the stake will be sold to private equity firm…

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