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Caleres Announces Exclusive Footwear Partnership with Veronica Beard

Leading U.S. footwear company Caleres has announced its latest partnership. New York ready-to-wear brand Veronica Beard will work exclusively with the footwear titan beginning in spring of 2020.

The women’s wear label was founded in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard (for whom choosing a brand name presented no issue). Their collections of casual and professional staples are both feminine and tailored, with an emphasis on lively prints and patterns. Over the past decade, the Veronicas have taken the brand global with retail stores, wholesale partners and e-commerce.

Caleres already boasts a healthy roster of popular women’s footwear brands like Sam Edelman, Franco Sarto, Via Spiga, Vince, Vionic, Naturalizer and more. According to a release from the company, its first order of business for the Veronica Beard brand will be targeting its domestic and international wholesale partners for distribution of the new collection.

The brand’s SS20 line with Caleres will focus on ready-to-wear styles ranging from “work to weekend,” according to a joint release. Veronica Beard’s current footwear collection features sneakers, sandals, booties and heels in eye-catching prints and metallics.

“We are committed to developing a diverse portfolio of quality global footwear brands that meet the needs and desires of our consumers,” Jay Schmidt, brand portfolio president of Caleres said of the newly-announced partnership. “We have long admired Veronica Beard and the remarkable women behind the brand. The addition of Veronica Beard will allow us to further expand our portfolio with an exciting brand in the attainable luxury space that appeals to today’s dynamic woman.”

Stephanie Unwin, president of Veronica Beard added that the two companies have been working together throughout the past four months to “create a collection that will complement the lifestyle of our customer and offer a fresh perspective on the retail floors of our partners as well as our own direct-to-consumer channels.”