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Chaco Pushes ‘Shop Local’ to Give Indie Gear Shops a Boost

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Chaco Footwear is helping retailer partners drive business during the coronavirus emergency. The “Stay Home. Shop Local” initiative enables members of Chaco’s retail network to dropship its footwear to customers. The program offers a “unique digital experience” for customers, according to the Wolverine World Wide-owned outdoor lifestyle brand, while enabling retailers to earn a percentage…

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