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Comfort Is Not an Exact Science When it Comes to Footwear

When it comes to comfort in footwear, the consumer experience is not unlike that of Goldilocks and her quest for a comfy bed to rest. Some shoes are too soft. Others are too hard. A shoe in the middle is usually just right. And there’s data to back that up, Martyn Shorten, Ph.D. of BioMechanical,…

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