Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Comfort Is Not an Exact Science When it Comes to Footwear

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

When it comes to comfort in footwear, the consumer experience is not unlike that of Goldilocks and her quest for a comfy bed to rest. Some shoes are too soft. Others are too hard. A shoe in the middle is usually just right. And there’s data to back that up, Martyn Shorten, Ph.D. of BioMechanical,…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!