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Crocs to Acquire Heydude Footwear Brand for $2.5 Billion

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Crocs Inc. is expanding its presence in the casual footwear market through a $2.5 billion acquisition of privately-held label Heydude. The planned transaction, expected to close in the first quarter of 2022, isn’t Crocs’ first deal, but it is its largest to date. Executives at the company believe the move is in-line with current consumer…

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