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Crocs Says Coronavirus Could Clog Up $60 Million in Revenue

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Despite high-profile collaborations with the likes of Post Malone and KFC, Crocs may find its good fortunes give way to coronavirus-induced supply chain disruption. In a Nutshell: Crocs estimates a $40 million to $60 million coronavirus impact throughout fiscal year 2020, which excludes possible supply chain disruption and includes “store closures and overall consumer demand in…

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