Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Crocs Builds Momentum Online and Confidence with Comfort-Focused Consumers

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Crocs bites back at its naysayers. Riding the “ugly shoe” wave, the EVA footwear company’s turnaround plan takes shape as first-quarter sales increase across all channels. In a Nutshell: Crocs’ repositioning plan for long-term success, coupled with new investments in technology and media buzz generated from celebrity and designer collaborations, is paying off for the…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!