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Crocs Builds Momentum Online and Confidence with Comfort-Focused Consumers

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Crocs bites back at its naysayers. Riding the “ugly shoe” wave, the EVA footwear company’s turnaround plan takes shape as first-quarter sales increase across all channels. In a Nutshell: Crocs’ repositioning plan for long-term success, coupled with new investments in technology and media buzz generated from celebrity and designer collaborations, is paying off for the…

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