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Frauds and Fakes Overrun $2B Sneaker Resale Market. This New Tech Could Change That.

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Artificial intelligence startup Entrupy bowed Legit Tech Check to help retailers and sneaker resellers verify Nike Air Jordans and Yeezys.
CREDIT: Courtesy Entrupy

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In the decades since Nike dropped the original Air Jordan in 1984 and NBA great Michael Jordan himself delivered nightly on-court feats that seemingly defied the laws of physics, the cult of the must-have sneaker has taken on a life of its own—and the fervor surrounding exclusive drops and limited releases shows no sign of…

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