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Ganni, New Balance and Merrell Queue Up Earth Day Specials

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Footwear brands are marking Earth Month with circular business models, innovative materials and buzz-building partnerships. Ganni x New Balance Scandinavian brand Ganni is set to debut its first collaborative shoe with New Balance Wednesday, reimagining the Boston-based footwear brand’s 2002R sneaker with environmentally preferred materials in two color ways. The new release incorporates partially and…

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