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Gen Z’s Sneakerheads Have Shoe Sellers Rolling Out New Kicks Faster Than Ever

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Shoe companies are chasing Generation Z sneaker aficionados with an ever-faster pace of new releases, leaving independent shoe boutiques—once the vanguard of footwear culture—hustling to catch up to bigger competitors. Manufacturers like Nike Inc., Adidas AG and Puma AG have accelerated sneaker releases as fickle young consumers demand more and more novelty. Kanye West’s Adidas Yeezy line,…

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