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GOAT Has Virtual Tricks Up its Sleeve for Nike Air Max Day

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

GOAT is promising Friday-night fun for sneaker aficionados. At 9 p.m. PST, the sneaker and streetwear marketplace will launch a virtual experience that allows users to “try on” some of the world’s rarest kicks—all in honor of Nike Air Max Day. Though the holiday takes place on March 26, GOAT is kicking off the celebration…

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