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Hibbett Sports’ ‘Support Her Sole’ Campaign Highlights Female Sneakerheads

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A new campaign from Hibbett Sports is aiming to dispel the notion that sneaker fandom is a guys’ game. In collaboration with Nike and sneakerhead publication Nice Kicks, the Birmingham-based footwear and athletic gear purveyor has released the first installment of its Support Her Sole (SHS) video miniseries, which features interviews with inspiring female sneaker…

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