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Mudd is Back from the Early Aughts with New Footwear and Accessories

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

A fan favorite from the ‘90s and early aughts is being revived with a new line of products. This week, Iconix Brand Group, Inc.—which owns tween brand Mudd—inked a three-year licensing deal with American Exchange Group to be the juniors label’s North American footwear and accessory licensee. Known for its assortment of denim and casual…

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