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Superfeet Licenses New Balance Brand for High-Tech Custom Insoles

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

New Balance-branded insoles are set to become an official part of the Superfeet portfolio. The two companies have agreed to a deal for insole maker Superfeet to license insoles bearing Boston-based New Balance’s brand, including products for both high-performance and casual usage, the pair announced Thursday. “Superfeet’s deep knowledge of the run category and more…

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