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Nike’s Already Rebounding from Xinjiang Drama. What About the Rest of the West?

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Though brands like Nike may be starting to bounce back from last month’s boycott calls, others may face longer, tougher roads forward. Stifel, an American brokerage and investment firm, talked with Shanghai-based analysts Thursday about how athletic brands have fared in China following a backlash against companies that had issued statements expressing concern over reports…

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