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Nike’s Already Rebounding from Xinjiang Drama. What About the Rest of the West?

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Though brands like Nike may be starting to bounce back from last month’s boycott calls, others may face longer, tougher roads forward. Stifel, an American brokerage and investment firm, talked with Shanghai-based analysts Thursday about how athletic brands have fared in China following a backlash against companies that had issued statements expressing concern over reports…

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