In the space of about 24 hours, the social activist and former NFL quarterback’s collaboration with Nike sold out through the brand’s website and SNKRS app, according to multiple reports. Although Kaepernick has not played football in the NFL since 2016, it appears the power of his brand remains strong.
“Nike partnered with a collective of collaborators to design an AF1 that connects to their life personally,” a Nike spokesperson told CNN regarding their relationship with the athlete and activist. “Colin was identified because we believe his voice and perspective inspire many generations on and off the field.”
The sneaker commemorates the date when Kaepernick first began his protest against police brutality by kneeling during the national anthem, with the date “08 14 16” placed on the sole of the right shoe, according to CNN. Additional details include “luxe” black leather uppers and an embroidered portrait of Kaepernick on the heel tab of each sneaker.
Kaepernick’s logo on the tongue of the shoe, a number seven hang tag (his jersey number during his NFL career) and a patterned sock liner also help make his influence on the sneaker unmistakable.
Although it isn’t possible to purchase the Air Force 1 x Colin Kapernick online through first-party retail channels, the sneaker has already made an appearance on resale websites. According to StockX, the sneaker is currently selling for between $165 and $225, compared to its retail price of $110.