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Nike May Be Up in China, But Homegrown Rivals Narrow the Gap

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Nike’s China sales may be up, but it appears the footwear juggernaut is still losing share to its Chinese rivals. The Oregon athletic giant, which declared itself “a brand of China, and for China,” found itself at the center of a consumer boycott in March when social media users—including accounts connected to the ruling Communist…

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