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Market Volatility Nearly Wipes Out Gains from Nike’s Strong Second Quarter

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The first quarter of sales have been released following Nike’s endorsement of NFL quarterback Colin Kaepernick, and despite some backlash, sales were strong in North America and continued to grow in China and Europe over the second quarter of fiscal 2019. Nike’s second-quarter revenue in North America and Greater China exceeded market estimates, according to…

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